Road Safety

Tīaki Hūarahi

New Plymouth Injury Safe collaborate with two key road safety organisations working in the New Plymouth District - Roadsafe Taranaki and the Let's Go team at New Plymouth District Council.
Roadsafe Taranaki
A collaborative approach to road safety in Taranaki resulted in New Plymouth, Stratford and South Taranaki Councils joining forces to create Roadsafe Taranaki. With funding support from NZ Transport Agency, a road safety education programme in Taranaki was created through the Roadsafe Taranaki Strategic Plan. The Strategic Plan details how the region will address their road safety issues and how the community will be involved in behavioural change efforts. Providing an efficient, safe, and sustainable travel network will only be achieved through community buy-in and the collaborative approach of road safety partners. Any activities, events, promotion or education must fit with the government’s Safer Journeys Strategy.

The Safer Journeys approach represents a fundamental shift in the way we think about road safety. There are four cornerstones to the delivery of a safe system.

They are:

  • People make mistakes,
  • People are vulnerable,
  • We need to share responsibility, and
  • We need to strengthen all parts of the system.

For more information about Roadsafe Taranaki please contact:

Marion Webby
Road Safety Co-ordinator
Roadsafe Taranaki
Ph: 0800 111 323 Email: [email protected]


Let's Go - New Plymouth District Council

Let’s Go is all about getting people in New Plymouth district to choose walking, riding or taking the bus over using cars for short trips.

It all began in June 2010 when New Plymouth District Council was one of two Councils (the other was Hastings) awarded a combined $7 million over two years to develop walking and cycling initiatives to encourage people out of their cars and onto our shared pathways and streetscapes. The project was branded 'Let's Go'.

From a community safety point of view, Let’s Go encompasses both infrastructure changes, such as pathway upgrades and road configuration changes to make cycling and walking safer, as well as attempts at changing people’s safety attitudes and behaviour through things like cyclist skills training at schools and media campaigns.

For more information about the Let's Go programme, contact the team at New Plymouth District Council on 06 759 6060 or by email at [email protected]

Casualties on New Plymouth District Roads in 2013
Average social cost per reported road injury in Taranaki
number New Plymouth primary school students who have done cycle skills training
of NP District high school students have driven without an appropriate licence

Reports + Resources

Taranaki Secondary Schools Road Safety Survey
Road Safety Action plan report - to come


Related Projects

Kidsafe Taranaki Car Seat Clinics

Kidsafe Taranaki is a charitable trust formed in 1994 to reduce unintentional injuries to children/tamariki in Taranaki. Trust membership currently includes Taranaki District Health Board, ACC, Plunket, Tui Ora, New Plymouth Injury Safe and community volunteers.  Kidsafe Taranaki is also a partner in the New Plymouth injury Safe (NPiS) Trust which is responsible for New Plymouth District’s International Safe Community accreditation programme.
Kidsafe Taranaki uses local child injury data to plan and co-ordinate a variety of community projects on priority injury issues.   One such project is the newly developed Car Seat Clinics initiative.  Commencing from June 2018, these involve qualifiied technicians supporting Taranaki whānau with the correct use and installation of car seats for babies and children.  These free clinics will be occuring in 5 locaitons around Taranaki, on an ongoing basis.


Related Projects

What are you missing? Pedestrian Safety Campaign

We want to encourage all walkers, runners and riders to be seen!
With daylight saving ending, a collabaortive group of road safety workers decided it was time to take steps to make sure everyone can be seen when out walking, running and riding on Taranaki roads.
It's amazing the difference a reflective strip can have on being seen when out on our roads at dusk. In April this year Let's Go, Shell Todd, Police, New Plymouth injury Safe and Roadsafe Taranaki were out on our roads rewarding walkers, runners and riders who are wearing reflective clothing or have lights on with chocolate Those who didn't have anything were given a reflective backpack cover, armband or front and rear bike lights to ensure they could be more easily seen on our roads.
The key messages of the campaign were:    
  • Drivers think ahead about the possibility of sunstrike or sections of heavy shading on the road. Look twice to  make sure there isn't a child waiting at a pedestrian crossing or a cyclist ahead of you in the light.
  • If a school bus has stopped to let off or pick up students, remember the law states 20 km/h past (IN BOTH DIRECTIONS), if a child is running late or in a hurry, they can sometimes dart out in front or behind a bus.
  • It is starting to get dark in the late afternoon as winter draws near and early mornings, if you're commuting home actively or out for some exercise ensure you can be seen. Wear high viz or reflective clothing if walking/running and if riding you must have a front and rear light visible from 100m away and pedal reflectors. And if you're driving turn on your headlights.
  • Never assume you have been seen.
  • Role model the right behaviour.