Preventable

Apr 23, 2021

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ACC has launched an injury prevention initiative called Preventable which lays down a wero (challenge) to all New Zealanders to stop and take a moment to assess the risks at home, work and play.

By taking a moment to prevent injury, we can keep doing the things we love and keep from harming those who are important to us.

ACC accepts two million injury claims every year, which equates to more than 5,000 injury claims every day in Aotearoa. These claims cost more than $4 billion annually.  These injuries have a substantial impact on hauora (wellbeing) in Aotearoa.

Isaac Carlson, the Head of Injury Prevention at ACC, says Preventable aims to improve the wellbeing of New Zealanders by decreasing the number of injuries and reducing the severity of injuries.

Carlson says the research shows it is estimated that 90 percent of injuries aren’t random, unconnected or unpredictable – they are predictable and therefore preventable.

“It’s important to take a moment to think about what they are about to do and think about what could go wrong to prevent injury.”

The Preventable communications are running on television, radio (especially around the busy weekend period), cinema and online.

Every year ACC invests around $80 million into Injury Prevention to support the wellbeing of Kiwis by reducing the number and severity of injuries. ‘Preventable’ will be part of this activity and support traditional injury prevention programmes like Ride Forever, Life Stronger for Longer, SportSmart,etc.

For more information; check out ACC's website or contact Riley McGregor, ACC's Injury Prevention Partner for the Taranaki/Whanganui region.

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Intro Byline: ACC challenges New Zealanders to have a "hmm"